https://coelsblog.wordpress.com/2013/07/29/six-reasons-why-objective-mor...

"Thus, a subjective morality is strongly preferable to an objective one! That’s because, by definition, it is about what we humans want. Would we prefer to be told by some third party what we should do, even if it is directly contrary to our own deeply held sense of morality?

Given that an objective morality would be highly undesirable, why do so many philosophers and others continue to try hard to rescue an objective morality?

I suspect that they’re actually trying to attain objective backing for what is merely their own subjective opinion of what is moral. This is the trick the religious have long played, inventing a god in their own image who can back them up by turning “I want …” into “God wants …”."

Interesting, and he goes on...

"Secular philosophers should not play this game by hankering after objective morality, we should have confidence in the simple and honest “I want …”. We humans have a lot to be proud of: by thinking it through and arguing amongst ourselves, we have advanced morality hugely, with Western society today giving vastly better treatment to individuals, to women, children, religious minorities, foreigners, those of other races, the disabled and mentally ill, criminals, etc, than any previous society.

So why are we all so afraid of admitting that, yes, morality is subjective? I suggest that this owes to several misconceptions."

Amen to that...